{"id":3183,"date":"2026-03-17T15:20:52","date_gmt":"2026-03-17T15:20:52","guid":{"rendered":"https:\/\/balder-net.de\/?p=3183"},"modified":"2026-03-17T15:20:52","modified_gmt":"2026-03-17T15:20:52","slug":"werbeartikel-konnen-messbare-leads-erzeugen","status":"publish","type":"post","link":"https:\/\/balder-net.de\/?p=3183","title":{"rendered":"Werbeartikel k\u00f6nnen messbare Leads erzeugen"},"content":{"rendered":"<p>Reines Kugelschreiber verteilen war gestern. Oriol Badia, Mitgr\u00fcnder und Leiter der Marketing- und IT-Abteilung bei Gift Campaign, erkl\u00e4rt, warum Werbeartikel erst mit einem klaren Call-to-Action zu einem echten Marketinginstrument werden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Reines Kugelschreiber verteilen war gestern. Oriol Badia, Mitgr\u00fcnder und Leiter der Marketing- und IT-Abteilung bei Gift Campaign, erkl\u00e4rt, warum Werbeartikel erst mit einem klaren Call-to-Action zu einem echten Marketinginstrument werden.<\/p>\n","protected":false},"author":0,"featured_media":3184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-3183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-neuigkeiten"],"_links":{"self":[{"href":"https:\/\/balder-net.de\/index.php?rest_route=\/wp\/v2\/posts\/3183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balder-net.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balder-net.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/balder-net.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3183"}],"version-history":[{"count":0,"href":"https:\/\/balder-net.de\/index.php?rest_route=\/wp\/v2\/posts\/3183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balder-net.de\/index.php?rest_route=\/wp\/v2\/media\/3184"}],"wp:attachment":[{"href":"https:\/\/balder-net.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balder-net.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balder-net.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}